Samba TV: ‘Westworld’ Season 4 Premiere Lagged Behind Other Pandemic-Delayed HBO Programs

Due to the pandemic, it’s been two years since there was a new season of HBO/HBO Max’s dystopian series “Westworld.” The June 26 debut of season four generated 915,000 U.S. households during the live plus three-day window, according to data from Samba TV. That was down 46% from the 1.7 million multi-platform viewers for the debut of season three.

Samba, which says it tracks an addressable footprint of 46 million opted-in devices worldwide, said the season four premiere lagged significantly behind the debuts of two other high-profile HBO programs also delayed by the pandemic.

The research firm said 1.3 million U.S. households watched the second season launch of “Euphoria” during the L+3D window, while 1.2 million U.S. households watched the third season debut of Succession 301 during the L+3D window.

“[The return of ‘Westworld’] to HBO and HBO Max after more than a two-year hiatus … fell short of several other HBO original programming also paused during the pandemic,” Cole Strain, VP of measurement products at Samba TV, said in a statement.

The decline in “Westworld” viewership appears to be a trend. Separate data found that an average of 810,000 viewers watched the third season. The first season was the show’s most popular, with 1.82 million average total viewers and a 0.8 rating within the 18 to 49 demographic, according to Statista. Ratings dropped each season, with the 18-49 rating for the third season.

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