Samba TV: Viewers Love Football, ‘Black Widow’ — Less So ‘Fauci’

In a streaming world, the National Football League on pay-TV still resonates over Hollywood. New data from Samba TV found that 2.1 U.S. households watched the “NFL London Game” on Oct. 10 featuring the Atlanta Falcons and New York Jets on NBC, NFL Network and Sky Sports Action. Another 291,000 British households watched the game won by the Falcons.

Samba, which tracks more than 46 million opted-in TVs globally, of which 28 million are in the U.S. across 210 designated market areas (DMAs), found that U.S. viewership skewed affluent ($100K+), slightly male (+2%), white (+7%) and black (+19%). Of the top 25 largest DMAs, Atlanta over-indexed the most (+462%), followed by New York (+254%) and Philadelphia (+41%).

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Meanwhile, 1.1 million U.S. households; 190,000 British households, 96,000 German households and 8,000 Austrian households streamed Black Widow on Disney+, starting Oct 6. The U.S. audience skewed younger (44 and below), slightly white (+3%), slightly Asian (+2%). Of the top 25 largest DMAs, Raleigh, NC over-indexed the most (+46%), followed by Seattle (+38%) and Portland, Ore., (+35%).

Finally, 14,000 U.S. households streamed “Fauci,” the documentary on infectious diseases expert Dr. Anthony Fauci on Disney+, beginning Oct. 6. All countries’ audiences were too small for geographic or demo breakouts.

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