March 11, 2022
New data from Samba TV finds that viewers seem more interested in Being the Ricardos than the actual ones.
Nicole Kidman and Javier Bardem’s fictional portrayal of Lucille Ball and Desi Arnaz, the real-life married couple behind the iconic “I Love Lucy” TV series, is more popular among Amazon Prime Viewers than the “Luci & Desi” documentary from actor-comedian Amy Poehler. Both programs are exclusively available on the streamer.
“Lucy & Desi” was seen by 230,000 U.S. households from its premiere on March 4 through March 10, according to Samba TV, which tracks linear and streaming viewership across its addressable footprint of 46 million opted-in devices worldwide. That’s less than a quarter of the households that watched Being the Ricardos, which was seen by 1.1 million U.S. households during its Dec. 21 – 27, 2021 debut.
The U.S. audience for “Lucy & Desi” skewed wealthy ($200,000+ +16%), female (+9%), older (65-74 +33%), and white (+15%).
The audience was similar to Being the Ricardos, where U.S. households with older viewers over-indexed compared to overall viewership, 55-64 (+14%), 65-74 (+23%), 75-100 (+22%). Households with white viewers also over-indexed (+12%).
“I Love Lucy” ended its national broadcast run 65 years ago.