December 28, 2021
Following an 18-year break from 2003’s The Matrix Revolutions, the fourth film in the sci-fi franchise, The Matrix Resurrections, was simultaneously made available to stream on HBO Max.
About 2.8 million Max households in the United States did just that, according to new data from Samba TV, which tracks more than 46 million opted-in televisions globally, including 28 million in the United States.
That explains why the Warner Bros. Pictures release had such a quiet box office debut ($22 million in North American ticket sales) through the Christmas weekend.
The tally was less than Netflix’s disaster movie spoof Don’t Look Up (3.1 million homes), but ahead of Disney’s animated family musical Encanto (2 million) on Disney+.
Then again, the Christmas weekend offers a buffet of live sports. And the numbers don’t lie. Holiday family get-togethers often survive with an assist from of any game on the television.
A whopping 13.8 million households watched the Green Bay Packers vs. Cleveland Browns (Fox/NFL Network), which was up 31% from the previous year period. Another 6.1 million homes watched the Arizona Cardinals vs. Indianapolis Colts (NFL Network).
More than 2.6 million basketball households watched the New York Knicks vs. Atlanta Hawks (ESPN), which was down 3% year-over-year. Another 3.3 million watched Milwaukee Bucks vs. Boston Celtics (ABC), down 5%. About 3.5 million watched the Phoenix Suns vs. Golden State Warriors (ABC), up 11%; 3.9 million watched the Los Angeles Lakers vs. Brooklyn Nets (ESPN/ABC), down 15%; and 1.3 million watched the Utah Jazz vs. Dallas Mavericks (ESPN), down 22% YoY.