Samba TV: Streamers Loved ‘Harry & Meghan’ Royal Family Doc Drama Despite Media Saturation

The Netflix original series “Harry & Meghan,” a six-part documentary on the Duke (Prince Harry) and Duchess (Meghan Markle) of Sussex’s attempt to flee the tabloids, alleged racism and pressures of the Royal Family, is a ratings hit with subscribers.

New data from Samba TV finds that viewer interest in the series didn’t decline much over the course of the Part II release on Dec. 15, which included episodes four, five and six.
About 1.4 million U.S. households, 763,000 British households, 85,000 German households, and 78,000 Australian homes watched the fourth episode of the series during the live-plus-three-day (L+3D window).
The tally dipped slightly for episode five to 1.2 million U.S. households, 731,000 British homes, 74,000 German homes, and 219,000 Aussie households. And 1.1 million U.S. households, 616,000 British homes, 67,000 German homes, and 24,000 Aussie households watched the sixth and final episode.
By comparison, following the release of “Harry & Meghan” Part I on Dec. 8, more than 2.1 million U.S. households, 1.3 million British homes, 145,000 German households, and 213,000 Aussie homes watched the premiere episode.

Another 1.7 million U.S. households, 1 million British homes, 118,000 German households, and 28,000 Aussie homes watched the second episode — tallies that decreased to 1.4 million; 798,000; 92,000; and 23,000 homes, respectively, for episode three.

Dallas Lawrence, SVP at Samba TV, said the the buzz-generating ability of the younger generation of royals was on full display with each episode. In fact, “Harry & Meghan” nearly doubled the U.S. viewership of the premiere for the fifth season of Netflix’s “The Crown.”

“While the initial reaction seemed strong, the series shed a third of its audience between the release of Part I and Part II, which may be a result of overall viewer fatigue for the former working royal couple, or a result of the distribution model Netflix chose for the series, nixing the ability of binge-watchers to consume all of the programming before their attention waned,” Lawrence said in a statement.

2 thoughts on “Samba TV: Streamers Loved ‘Harry & Meghan’ Royal Family Doc Drama Despite Media Saturation”

  1. My wife watched every minute, waiting for something new, and was quite disappointed: “Well, that told us nothing we didn’t already know…”

  2. people hate watched this. Nobody liked it. Everyone can c right through them. There are countless lies that can and have been disproven. I assure you the majority of people who watched did so for the same reason they cant look away from a car wreck. These two are unrelatable whining lying boring narcissist.

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