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Samba TV: ‘Scream’ Catalog Titles Top Weekly Streamed Movies

With the fifth installment of Paramount Pictures’ Scream slasher movie topping the Jan. 16 weekend box office, streamers gravitated toward the first four releases in the late Wes Craven-directed franchise, which began in 1996 and co-starred Neve Campbell, Courteney Cox, David Arquette, and Skeet Ulrich, among others.

Samba TV reported that 2.598 million households streamed all four movies over a 13-day period ended Jan. 23. The research firm tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

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Specifically, 637,000 households watched the first movie Scream, while 628,000 streamed Scream 2, 653,000 watched Scream 3, and 642,000 streamed Scream 4. Samba said 289,000 watched at least two of the four movies.

The movies collectively topped Ray Donovan: The Movie, which was streamed by 1.1 million households on Showtime OTT.

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