June 3, 2022
As Paramount Pictures’ sequel Top Gun: Maverick dominated the box office in its debut weekend, the original 1986 Tom Cruise actioner Top Gun continues appeal to streamers as well.
New data from Samba TV found that 2 million U.S. households watched the original movie on Paramount+ over the seven-day period ended May 30. Samba, which tracks an addressable footprint of 46 million opted-in devices worldwide, said the U.S. audience skewed wealthy (income over $200,000+ +27%) and white (+13%). Of the top 25 largest designated market areas, Pittsburgh over-indexed the most (+34%), followed by Portland, Ore., (+25%) and Cleveland (+21%).
Paramount+ added 6.8 million subscribers in the most-recent fiscal period. The hybrid SVOD/AVOD platform (formerly CBS All Access) ended the period with almost 40 million subs — up 140% from 16.5 million in the previous-year period.