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Samba TV: Older Millennials Drive ‘Air’ Movie Viewership on Prime Video

Samba TV: Older Millennials Drive ‘Air’ Movie Viewership on Prime Video

The availability of Ben Affleck’s basketball movie Air, about the groundbreaking relationship between Nike and budding superstar Michael Jordan in the 1980s, proved a hit on Prime Video.

More than 1.1 million U.S. households streamed the movie during its live+2D window, according to Samba TV, which tracks viewership intel across 48 million connected televisions worldwide. By comparison, 1.6 million U.S. households streamed Netflix fictional basketball movie Hustle in the live + 2D window, starring Adam Sandler as a fledgling basketball scout who discovers an extraordinary player in Eastern Europe.

Air was released theatrically by Amazon-owned MGM Studios, generating $86.3 million at the global box office, including $51.6million across North American screens.

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“Older millennials helped drive the surge in [Air] viewership, over-indexing by the highest margin of any age demographic,” Cole Strain, VP of measurement products at Samba TV, said in a statement.

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