November 30, 2021
The Netflix original movie Bruised led all streaming content through Nov. 28 — including the premiere episode of “Hawkeye” on Disney+ — according to new data from Samba TV, which tracks more than 46 million opted-in televisions globally, including 28 million in the United States.
In the film directed by Oscar-winner Halle Berry, a disgraced MMA fighter finds redemption in the cage and the courage to face her demons when the son she had given up as an infant unexpectedly reenters her life.
The movie tracked 1.7 million U.S. households in its first five days of release (Nov. 23 – 28). The U.S. audience skewed female (+11%), younger (44 and below), black (+88%) and Hispanic (+29%). Of the top 25 largest designated market areas, Raleigh, N.C., over-indexed the most (+33%), followed by Atlanta (+28%) and Chicago (+26%).
About 1.5 million U.S. households streamed the first episode of “Hawkeye,” the fifth television series in the Marvel Cinematic Universe produced by Marvel Studio, and starring Jeremy Renner and Hailee Steinfeld. Another 1.3 million U.S. homes streamed the second episode.
The U.S. audience of the first episode skewed slightly female (+4%) and slightly white (+1%). Of the top 25 largest DMAs, Portland, Ore., over-indexed the most (+34%), followed by Seattle (+31%) and Philadelphia (+21%).
Other top-streaming shows included Netflix’s A Castle for Christmas, which generated 743,000 U.S. homes during its first three days of release. Of the top 25 largest DMAs, Portland over-indexed the most (+42%), followed by Sacramento, Calif., (+33%) and Tampa (+28%).
Finally, 580,000 U.S. households streamed “Harry Potter: Hogwarts Tournament of Houses.” The audience skewed slightly female (+2%) and white (+12%). Of the top 25 largest DMAs, Pittsburgh over-indexed the most (+75%), followed by Orlando (+63%) and St. Louis (+47%).