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Samba TV: Netflix’s ‘Don’t Look Up’ Tallied 3.1M U.S. Households Over Holiday Weekend

Netflix’s Don’t Look Up was viewed by 3.1 million U.S. households over the holiday weekend (Dec. 24-26), according to new data from Samba TV.

The film, starring Leonardo DiCaprio, Jennifer Lawrence and Meryl Streep, follows astronomers on a media tour to warn the planet about an approaching comet. It started streaming Dec. 24.

Among the film’s viewers in the top 25 largest markets, Portland, Ore., over-indexed the most (+61%), followed by Seattle (+50%) and Boston (+44%).
 
Meanwhile, 2 million U.S. households watched Disney+’s latest animated film Encanto over the same weekend, with viewers in  Sacramento, Calif., over-indexing the most (+58%), followed by Seattle (+36%) and Los Angeles (+30%). Households with younger viewers (0-19 years), Female (+9%) viewers, and Hispanic (+64%) viewers over-indexed compared to the U.S. overall. The film, about an extraordinary family who live hidden in the mountains of Colombia, also started streaming on Christmas Eve.

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Samba TV tracks more than 46 million opted-in televisions globally, including 28 million in the United States.

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