December 27, 2021
Netflix’s Don’t Look Up was viewed by 3.1 million U.S. households over the holiday weekend (Dec. 24-26), according to new data from Samba TV.
The film, starring Leonardo DiCaprio, Jennifer Lawrence and Meryl Streep, follows astronomers on a media tour to warn the planet about an approaching comet. It started streaming Dec. 24.
Among the film’s viewers in the top 25 largest markets, Portland, Ore., over-indexed the most (+61%), followed by Seattle (+50%) and Boston (+44%).
Meanwhile, 2 million U.S. households watched Disney+’s latest animated film Encanto over the same weekend, with viewers in Sacramento, Calif., over-indexing the most (+58%), followed by Seattle (+36%) and Los Angeles (+30%). Households with younger viewers (0-19 years), Female (+9%) viewers, and Hispanic (+64%) viewers over-indexed compared to the U.S. overall. The film, about an extraordinary family who live hidden in the mountains of Colombia, also started streaming on Christmas Eve.
Samba TV tracks more than 46 million opted-in televisions globally, including 28 million in the United States.