Samba TV: ‘Lightyear’ Disney+ Debut Fails to Match ‘Encanto’ Bow

New data from Samba TV found that 1.7 million U.S. Disney+ subscriber households watched Lightyear during its Aug. 3-7 debut. That was about 1 million fewer households than the Disney animated musical Encanto scored during its debut week of streaming, which began on Dec. 23, 2021.

Samba, which says it tracks an addressable footprint of 46 million opted-in devices worldwide, said 255,000 U.K. households, 39,000 German and 12,000 Aussie homes streamed Lightyear in its debut.

Of the top 25 designated market areas in the U.S., Denver over-indexed the most (+28%), followed by Seattle (+27%) and Phoenix (+25%).

“The movie landed a strong opening weekend on streaming after spending several weeks in theaters, but fell short of Disney’s last animated theatrical release,” Cole Strain, VP of measurement products for  Samba TV, said in a statement.

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