August 22, 2022
HBO’s “Game of Thrones” prequel series “House of the Dragon” had 2.6 million U.S. households tuning into the Aug. 21 premiere episode of its initial six hours of viewership on both traditional linear-TV viewing and streaming on HBO Max, according to data from Samba TV.
The series generated the highest viewership for any premium cable or streaming premiere in 2022, according to Samba TV. Indeed, the show exceeded the initial same-day viewership of Netflix’s tentpole series “Stranger Things” (1.2 million U.S. household viewers streaming in its first day), more than doubling same-day viewership for its season four premiere earlier this summer.
Higher-income households over-indexed to the episode, with the $125,000 to $150,000 group over-indexing by the highest margin (+23%), followed by the $200,000+ group (+21%).
Gen-Z (A20-24) and millennials (A25-34) both over-indexed in viewership by 4% and 1%, respectively.