June 1, 2021
HBO Max’s much-anticipated “Friends” reunion attracted 2 million U.S. households from May 27-31, according to Smart-TV viewer tracking service Samba TV.
The audience skewed younger, over-indexing with viewers age 54 and below, according the Samba TV. Viewers also tended to be more affluent, while Asian (+13%) and white (+7%) viewers over-indexed.
In both New Hampshire and Wyoming, 24% of all households watched the reunion, according to Samba TV data. But viewership was bigger in the United Kingdom, where 2.5 million households watched the special (It aired on linear TV in the United Kingdom, but only on streaming in the United States.).
By contrast, “The Mare of Easttown” finale drew 1.7 million U.S. households May 30-31 (that program aired on both HBO and HBO Max) while Cruella, on Disney+ Premier Access, drew 686,000 U.S. households May 28-31.