November 16, 2021
Samba TV, the San Francisco-based analytics company, Nov. 16 announced that it has filed a registration statement with the U.S. Securities and Exchange Commission in regards to a proposed initial public offering of shares of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Samba TV has applied to list its common stock on the New York Stock Exchange under the ticker symbol “SMBA.”
Samba TV tracks more than 46 million opted-in televisions globally, of which 28 million are in the United States.
Samba’s move to become a public company comes as the data tracking market heats up. In addition to Nielsen’s revamped streaming ratings, JustWatch, Adobe Analytics, and Parrot Analytics, track weekly data of the most-popular TV shows and movies streamed across myriad platforms.
BofA Securities and Evercore ISI are acting as lead book-running managers for the offering. Oppenheimer & Co. is also acting as a book-running manager. BMO Capital Markets, Craig-Hallum, Stephens Inc. and LUMA Securities are acting as co-managers for the offering.