June 7, 2021
While topping the box office over the weekend, Warner Bros. Pictures’ The Conjuring: The Devil Made Me Do It also managed to attract 1.6 million streaming households June 4-7, according to data from smart-TV viewer tracking service Samba TV.
The horror flick is concurrently in theaters and streaming at no additional charge to HBO Max subscribers for 31 days.
Despite its streaming availability, the threequel earned $24 million at the domestic box office June 4-6 to topple the previous top earner, Paramount Pictures’ A Quiet Place Part II.
The streaming audience skewed lower income ($75,000 and less), younger (44 and below), black (+19%) and Hispanic (+41%). Of the 25 largest DMAs, Phoenix over-indexed the most (+47%), according to Samba TV data.