July 23, 2021
Samba TV July 23 announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the U.S., U.K., Germany and Australia.
Samba TV’s ACR technology, integrated at the chipset level across 24 smart-TV brands and addressable footprint of 46 million devices globally, identifies content that appears on the TV screen, including TV shows, commercials, movies, and video games.
“The Olympics this year will underscore the importance of television and its unique ability to bring together billions of people in living rooms across the globe,” Samba TV co-founder/CEO Ashwin Navin. “TV data is critical for the media industry to understand the rapid changes in viewership behaviors pre-, mid-, and post-pandemic.”
Samba TV’s Real-time TV Viewership Dashboard will be put to the test during the delayed 2020 Tokyo Summer Olympics, and other large-scale media events. The platform allows advertisers the ability to see what channels and shows are being watched in their city or country within seconds. The dashboard leverages the company’s proprietary automatic content recognition (ACR) technology to provide in-the-moment insight into viewership across markets.
“Gone are the days of waiting days, weeks, or months for analysis of TV events that have already happened,” said Navin. “We are unlocking the power of real-time TV data and this first-of-its-kind solution raises the bar to make real-time insights available to everyone.”