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Samba TV: 1.1 Million Amazon Prime Households Stream ‘Being the Ricardos’

Being the Ricardos, the Amazon Studios’ biopic written and directed by Aaron Sorkin, about the relationship between “I Love Lucy” stars Lucille Ball (played by Nicole Kidman) and Desi Arnaz (Javiar Bardem), generated more than 1.1 million Prime Video households in its first week of release (through Dec. 26), according to new data from Samba TV.

The data firm tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

With the “I Love Lucy” comedy series originally airing in the 1950s, the Prime Video demo skewed older than normal, with U.S. households aged 55-64 (up 14%), 65-74 (up 23%), 75-100 (up 22%) among the streamers. White households also over-indexed (up 12%) as well.

In international markets, 29,000 U.K. households watched the movies, 3,000 German households, and 6,000 Australian homes watched the film during the same period.

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