SAG Awards Generate 1.1 Million Live Streams on Netflix’s YouTube Channel

More than 1.1 millions viewers live-streamed the 29th Screen Actors Guild Awards Feb. 26 on on Netflix’s free YouTube channel, according to the Google-owned streaming video platform.

The live stream, which awards the best actors in movies and TV shows, ran 2 hours and 14 minutes and featured no advertising. Netflix streamed additional clips of awards acceptance speeches, including Michelle Yeoh and Ke Huy Quan, the first Asians to win best actor awards, for indie film Everything Everywhere All at Once, which dominated the movie awards.

The awards show can be re-watched here.

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In January, Netflix announced a deal with SAG-AFTRA to live-stream the annual actors’ union awards show, beginning this year on YouTube, followed by the Netflix platform in 2024.

The SVOD behemoth is evolving its content offerings to include live content, including a special Chris Rock stand-up comedy show on March 4.

The SAG Awards show, which is no longer televised, drew 1.8 million TV viewers across TBT and TNT networks in 2022, and 957,000 viewers in 2021.

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