‘Sabrina’ Casts a Spell Over Parrot Analytics Digital Originals Chart

The April 5 debut of a new batch of episodes helped push Netflix’s “Chilling Adventures of Sabrina” to the top spot on Parrot Analytics’ digital originals chart for the week ended April 13, up from No. 14 a week earlier.

The show, a dark adaptation of the teenage witch character from Archie comic books, registered 53.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content, representing a 143% spike from the previous week.

Netflix’s “On My Block” maintained the No. 2 spot with 36.1 million expressions, down 16.6% from the previous week.

Hulu’s true crime drama “The Act” rose to No. 3 from the fourth spot a week earlier, though its expressions dropped 17% to 34.8 million.

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Netflix’s “Stranger Things,” the previous week’s top title, dropped to No. 4 with 33.2 million expressions, down 27.9% for the week.

Amazon Prime Video’s “Hanna,” based on the 2011 movie of the same name, jumped to No. 5 with a 12.9% jump in expressions to 32.1 million.

YouTube Premium’s “Cobra Kai” re-joined the top 10 in advance of the April 24 premiere of its second season. A 23.8% jump to 29.95 million expressions pushed it up from No. 12.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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