Royal Wedding Skyrockets TV, Online Viewing

The May 19 royal wedding of Prince Harry and American actress Meghan Markle generated more than 29 million TV viewers in the United States, according to Nielsen — topping the 22.8 million people who watched Prince William marry Kate Middleton in 2011.

Online viewership spiked as well, with a 343% increase in online video streaming in the U.S., and 119% increase in the United Kingdom, according to Limelight Networks, a content delivery network (CDN) provider.

The biggest online viewership spikes occurred during the first appearance of the bride (or Duchess of Sussex), Harry and Meghan’s first kiss, and beginning of the formal procession.

“The Royal Wedding demonstrates the growing pressures high-profile events can put on a broadcaster’s broadband network,” Jon Smith, managing director of EMEA at Limelight Networks, said in a statement.

Smith said high-profile events streamed online require CDNs capable of navigating the “crowded public Internet” for fast and reliable delivery of video content.

“Without the right CDN, additional requests from viewers just cannot be met, resulting in the loss of customers and the loss of revenue,” he added, in a self-serving comment.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

1 + eighteen =

This site uses Akismet to reduce spam. Learn how your comment data is processed.