Rotten Tomatoes Expands Pool of Critics

Rotten Tomatoes, the movie and TV show recommendation service, has debuted revamped critics criteria for its popular Tomatometer rating system to include more voices.

The entertainment review aggregator, the Tomatometer reflects the collective opinion of thousands of Tomatometer-approved critics. Each Tomatometer score represents the percentage of positive reviews for a given film or television show.

Rotten Tomatoes’ revamped criteria have an increased focus on the critic’s individual qualifications and body of work, rather than basing Tomatometer approval primarily on their publication or employer. This strategy will allow for a wider and more diverse pool of critics’ perspectives to be included in the Tomatometer, according to the company.

In addition, the criteria have expanded beyond the written review to include newer media platforms. Now individuals and outlets that produce reviews for podcasts and digital video series with a strong social media presence and audience engagement will be considered for the Tomatometer.  Recently, more than 200 new Tomatometer-approved critics have been added with many more to come, according to the company.

The criteria can be found on the Rotten Tomatoes site, along with an application to become a Tomatometer-approved critic.

“Over the past few years, our team has added hundreds of new voices to the Tomatometer on top of the thousands we currently have, with the goal of creating a critics pool that closely reflects the global entertainment audience,” said Jenny Jediny, Rotten Tomatoes critics relations manager, in a statement. “We took another key step today by revamping our critics criteria that both shifts our focus to approving critics individually rather than through publications, and introduces updated guidelines for newer media platforms to be a part of the Tomatometer.”

To help critics gain access to key film festivals, Rotten Tomatoes has established a $100,000 grant program. Over the next year, Rotten Tomatoes will provide grants to non-profit organizations that help critics with costly expenses associated with festival attendance. The first grant of $25,000 will go to the Toronto International Film Festival’s Media Inclusion Initiative, which will help the organization bring almost 200 new journalists serving underrepresented groups to the Festival, running Sept. 6-16.

“Rotten Tomatoes plays an important role in connecting fans with trusted information and recommendations on what to watch in theaters and at home,” said Paul Yanover, president of Fandango, Rotten Tomatoes’ parent company, in a statement. “Advancing inclusion in criticism continues to be a priority for Rotten Tomatoes and we plan to expand our work with media outlets that hire critics, film festivals and other groups, so as an industry we can better serve consumers.”

New critics will be spotlighted on the Tomatometer Critics home page.  Rotten Tomatoes plans to introduce more new product features over the next year, the company announced.

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