Roku Ups Audio Partner Adoption and International Expansion

Roku Dec. 29 announced new growth and international expansion to its “Roku TV Ready Certification” program. Designed to simplify the home theater, the Roku TV Ready program enables third party A/V and consumer electronics companies to enhance their audio products to support seamless setup, single remote operations, and easier access to home theater settings on screen when connected to a Roku TV.

New partners added in 2021 included Element, JVC, Pheanoo and Philips, with Polk Audio and Westinghouse joining in early 2022. Existing Roku TV Ready partners include Bose, Hisense, TCL North America and Sound United, parent company to Denon, Definitive Technology and Polk Audio. Additionally, the program was expanded internationally with partners launching in the United Kingdom, Canada and Mexico.

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For partners, the Roku TV Ready program includes an easy-to-implement software development kit (SDK) and test materials to fast-track integration. In addition to Roku TV Ready, Roku also offers a wireless soundbar reference design for companies looking to deliver high-performance home theater without running wires to the TV.

“Whether you are a soundbar manufacturer interested in providing your customers with a seamless home theater experience or would like to integrate Roku’s wireless audio technology, [we] make it easy for manufacturers to utilize [our] technology,” Mark Ely, VP of product strategy at Roku, said in a statement.

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