Roku Unveils ‘Roku Originals,’ Repurposing Quibi Content to The Roku Channel

Roku April 21 announced that the content from its Quibi acquisition in January will be re-branded as “Roku Originals,” and will be launched on The Roku Channel. “Roku Originals” will also be the brand name for future original programming for The Roku Channel for viewers in the U.S., the U.K. and Canada. Additional details on the launch of Roku Originals will be shared in May.

More than 75 Roku Originals, including a dozen unreleased series, will debut for the first time this year. The addition of Roku Originals comes at a time of incredible growth for The Roku Channel, which reached U.S. households with an estimated 63 million people in Q4 2020, up more than 100% year-over-year.

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“We’re [are introducing a] diverse portfolio of entertainment under the Roku Originals brand [that’s] relevant, fun and thought-provoking TV that has something for everyone,” Sweta Patel, VP of engagement growth marketing at Roku, said in a statement.

Roku Originals join The Roku Channel’s lineup of more than 40,000 free movies and programs and 165+ free live linear television channels. The Roku Channel licenses and distributes content from more than 175 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs, and can be accessed internationally in the U.S., Canada and the U.K.

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