Roku Tops 70 Million Active Accounts Globally
January 5, 2023
Roku Jan. 5 announced that the number of global active accounts now exceeds 70 million through the end of 2022. That’s up about 10 million accounts since the end of 2021. Globally, streaming hours reached 23.9 billion in Q4 and 87.4 billion for full-year 2022, a 19% increase year-over-year.
In 2022, time spent streaming surpassed cable for the first time, according to Nielsen. And eMarketer predicts in 2023 less than half of U.S. households are expected to have legacy pay-TV.
Roku’s active account milestone was reached as the company announced its first-ever Roku-branded TV on Jan. 4. The launch of Roku Select and Roku Plus Series TVs are the first ever to be both designed and made by Roku. Roku Select and Plus Series TVs will be available in the U.S. in the spring.
Additionally, The Roku Channel, the streaming company’s branded ad-supported platform, has expanded its original content offerings. Over the last year, The Roku Channel premiered its first original movie, Weird: The Al Yankovic Story, and added Roku Originals, including “The Great American Baking Show,” “Martha Gardens,” “Emeril Cooks” and “The Rich Eisen Show.” Roku also set to stream the Miss Universe beauty pageant on Jan. 14.