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Roku to Launch New Smart Home Products Line at Walmart

Roku and Walmart Oct. 12 announced the launch of Roku’s new suite of smart-home products, including security cameras, video doorbells, lighting, and streaming plugs in nearly 3,500 Walmart stores beginning Oct. 17.

The move comes as Roku expands it branded internet-connected television operating system to other household devices.

“Branching further into the smart-home category is a natural extension of our business, and we are proud to partner with Walmart to make the experience simple and affordable,” Mustafa Ozgen, president of devices at Roku, said in a statement.

At launch, Roku TV Operating System integration will allow users to see who is at their door with their Roku video doorbell while streaming their favorite shows. Users will also be able to view live streams from their Roku cameras, use a Roku voice remote to bring up video feeds, and more. Roku Smart Home will be compatible with third-party voice integrations, as well as Roku Voice.

Developed in partnership with Wyze Labs, Roku smart devices will make it easy for consumers to connect with a smart-home experience. The Roku Smart Home lineup offers two-factor authentication, user data encryption, secure boot, and numerous other advanced security capabilities. In addition, Roku Smart Home devices are certified by ioXt Alliance, the global standard for IoT security.

“We’re expanding the Roku ecosystem for the tens of millions of households who already use [our] devices – or anyone looking for a new option to level-up their spaces with smart lighting, cameras and more,” said Mark Robins, VP of Roku Smart Home.

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The Roku Smart Home initial lineup includes:

  • Floodlight Camera
  • Indoor and Outdoor Cameras
  • Indoor Camera 360°
  • Video Doorbell & Chime
  • Smart Bulbs (white and color)
  • Smart Light Strips
  • Indoor and Outdoor Smart Plugs

 

“Roku’s new line of Smart Home devices … allows our customers to easily enjoy the security and convenience afforded by these new products,” added Laura Rush, SVP of electronics, toys and seasonal for Walmart U.S.

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