January 6, 2021
Roku Jan. 6 announced preliminary estimated data for the fourth quarter (ended Dec. 31, 2020) of 51.2 million active accounts — up by approximately 14 million accounts in 2020. The company also announced an estimated 17 billion streaming hours in the fourth quarter for a total of 58.7 billion hours in 2020, an increase of 55% from the previous-year quarter and the full year.
Roku, which co-created the subscription streaming video market with Netflix in 2008, said nearly a third of U.S. households have cut traditional pay-TV. Furthermore, eMarketer predicts that by the end of 2024, fewer than half of U.S. households will subscribe to a traditional pay-TV service.
“The world is moving to streaming and we look forward to continuing to help viewers, advertisers, content publishers, and TV manufacturers succeed in the ‘streaming decade,'” CEO Anthony Wood said in a statement.
Additional milestone celebration highlights can be found on the Roku blog. In February, Roku will report final operating metrics and financial results for the fourth quarter and full year 2020.