Roku Says Streaming Video Hours Increased 68% in Q4

Roku Jan. 7 disclosed preliminary fourth-quarter (ended Dec. 31, 2018) data for two key operating metrics, active accounts and streaming hours, underscoring continued momentum for the platform as consumers shift toward streaming video and away from traditional linear TV.

Specifically, active accounts topped 27 million, up roughly 40% year-over-year. Streaming hours were an estimated 7.3 billion hours, up about 68% year-over-year, bringing full-year 2018 streaming hours to about 24 billion, up about 61% from 2017.

“Strong active account growth and accelerating streaming hours point to consumers’ growing enthusiasm for streaming, making Roku America’s largest and fastest growing TV streaming distribution platform,” CEO Anthony Wood said in a statement. “In 2018, we maintained our leadership in streaming players, licensed smart TVs and TV streaming hours. Roku continues to bring viewers more choice, great value, a compelling user experience – and lots of TV fun.”

Roku will report final operating metrics as well as fourth quarter and full-year 2018 financial results in February. The company will provide a 2019 outlook at that time.

 

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