January 8, 2021
Roku Jan. 8 announced that its operating system was the No. 1 smart TV OS sold in the United States. and Canada, according to NPD’s Weekly Retail Tracking Service. Roku TV held 38% of market share in the U.S. and 31% in Canada, based on available data from Jan. 5 through Dec. 26, 2020, maintaining the lead spot in both regions. In North America, millions of Roku TV models were sold across thousands of retail stores offering consumers hundreds of models to choose from in a range of sizes and picture quality options — from 24-inch HD to 75-inch 4K HDR models.
Chinese-made Roku TV models feature a simple home screen to enable consumers to easily access thousands of free and paid streaming channels, plus advanced features like fast search across top channels and voice compatibility for Alexa, Siri and Google Assistant-enabled smart devices. The easy-to-use remote, automatic software updates and seamless audio integration offers added convenience.
Expanding the Roku TV Ready ecosystem further, Roku unveiled a new wireless reference design for consumer electronics brands. This new wireless soundbar reference design uses Roku’s proprietary audio technology to connect with any Roku TV model wirelessly, offering audio and video synchronization, making it easier for Roku TV customers to add audio to their TV experience.
The new reference design will enable consumer electronic companies to build and sell wireless soundbars under their own brand. TCL is expected to launch the first wireless soundbar and will announce device specifics at their CES 2021 event on Jan. 12.
Roku TV models are available from more than 15 TV OEM brands and today can be found in the U.S., Canada, U.K., Mexico and Brazil.
In the United States, Element will launch a 2.0 Roku TV Ready Soundbar and 2.1 Roku TV Ready Soundbar + Subwoofer later this month. Element joins TCL, Hisense, Enclave, Sound United & Bose who all released Roku TV Ready certified audio products in the U.S. in 2020. Roku aims to expand the availability of Roku TV Ready program internationally and will announce partners and products by country at a later stage.
“We are proud to power the smart TVs that are most frequently purchased in the United States and Canada,” Mustafa Ozgen, SVP of account acquisition at Roku, said in a statement.