April 21, 2022
Roku April 21 announced that its first original production, “Roku Recommends,” will return for a second season to The Roku Channel in September. Emmy-award winner Maria Menounos and former NFL player Andrew Hawkins will also host Roku’s first in-person NewFront on May 3.
Roku Recommends is a 15-minute weekly entertainment program that uses
exclusive Roku data to highlight best bets and hidden gems across the Roku platform to help streamers discover what to watch on the ad-supported VOD platform. Co-hosts Menounos and Hawkins present the top five titles to stream each week across the thousands of channels on Roku.
Season One guests included Patton Oswalt, Kerri Kenney-Silver, Thomas Lennon, Kevin O’Connor, and April Wilkerson, among others. Season two plans to feature more celebrity appearances and exclusive red-carpet interviews.
“This Upfront season, Roku is creating a better TV storytelling experience to help marketers,” Chris Bruss, head of Roku Brand Studio, said in a statement. “We’re excited to continue to guide streamers on what to watch next and help brands break out of the traditional 30-second ad spot to engage streamers.”