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Roku Reaches Multiyear Streaming Agreement Extension With Amazon

Roku April 4 announced it has reached a multiyear extension with Amazon for distribution of the latter’s streaming platforms. Customers can continue to access the Prime Video and IMDb TV apps on their Roku devices. Terms of the agreement were not disclosed.

With more than 60 million active accounts globally, Roku remains a must-have gateway to the internet for third-party streaming video platforms. The lack of an agreement with Roku hampered the 2020 rollout of WarnerMedia’s HBO Max, negatively impacting subscriber signups. A subsequent agreement in later that year helped jumpstart subscriber additions, with HBO and Max ending 2021 with almost 74 million combined subs.

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