Roku Promotes Rosenberg to GM of Platform Business, Shannon to Leave Company

Streaming TV pioneer Roku Dec. 27 announced that Scott Rosenberg will become GM of platform business beginning in January 2018. Rosenberg has led Roku’s advertising business and will now also lead content distribution and related services.

Five-year Roku veteran and leader of content and services Steve Shannon will leave the company at the end of 2017.

Rosenberg joined Roku in late 2012 to develop and build the company’s advertising business. Under his leadership, Roku became the industry’s leading OTT advertising platform, according to the company. The leadership change combines the staff and resources of advertising, content distribution and related services, accelerating Roku’s ability to build innovative platform products, drive user engagement, and monetize active accounts, according to the company.

Shannon joined Roku in 2012 to lead the new content and services group and has been instrumental in establishing new industry relationships, building an exceptional content offering and growing distribution revenues for the Roku platform, according to the company.

“Steve joined Roku in the early days of our monetization strategy and was instrumental in developing key advertising, content and services initiatives as well as recruiting top talent like Scott,” said Roku CEO Anthony Wood. “We are grateful for the contributions Steve made and wish him the very best as he moves on to his next great adventure.”

Roku connects users to streaming content, enables content publishers to build and monetize large audiences, and provides advertisers access to consumers. Roku streaming players and Roku TV models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku is headquartered in Los Gatos, Calif.