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Roku Partners With Russo Brothers for Marvel, DC Comics Rivalry Series

The Roku Channel Dec. 24 will debut its latest Roku Original program, “Slugfest,” a 10-part series executive produced by the Russo Brothers (Anthony and Joe) and narrated by director Kevin Smith, which explores the decades-long relationship and rivalry between Marvel and DC Comics.

Each episode dives into the unique story from the companies’ intermingled history that’s created a lucrative worldwide superhero phenomenon.

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“Audiences will leave [watching the show] with a whole new of understanding of how the rivalry between two creative powerhouses shaped the iconic storylines and characters that fans around the world have come to know and love,” Joe Russo said in a statement.

Don Argott and Sheena Joyce served as directors. Producers include Todd Makurath, Peter Rieveschl, Nick Gilhool and Jen Casey. The series was created in partnership with AGBO.

“After watching ‘Slugfest,’ even the most die-hard superhero fans will gain a newfound perspective on how one competitive relationship shaped fandom culture into what it is today,” said Brian Tannenbaum, head of alternative originals at Roku. “Collaborating with the the Russo Brothers to tell the backstory behind one of the most epic creative battles in the history of Hollywood was an incredible experience.”

Since launching in May, Roku Originals has been an important audience driver for The Roku Channel, which bowed in 2017. From scripted entertainment and documentaries, to new unscripted series, Roku Originals gives viewers free access to entertainment from the biggest names in Hollywood. In the next 24 months, The Roku Channel is expected to premiere 50 new original programs.

In 2021, The Roku Channel saw record growth, reaching U.S. households with an estimated 70 million people in the first quarter. In Q3, The Roku Channel was a top five channel on the Roku platform in the U.S. by active account reach.

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