Erik Gruenwedel
September 30, 2019
The Roku Channel, the subscription streaming media device manufacturer’s ad-supported service offering users access to third-party catalog programming, Sept. 30 began showcasing select third-party premium content — for free.
In a blog post, Roku announced it is offering programming from CBS-owned Showtime, MGM-owned Epix, HISTORY, Cinedigm, and Acorn TV, among others, in an attempt to jumpstart subscriptions to third-party services.
Programming includes: “On Becoming a God in Central Florida” (SHOWTIME), “Godfather of Harlem” (EPIX), “America The Story of Us” (HISTORY Vault), “Heartland” (Dove Channel), and “Miss Fisher’s Murder Mysteries” (Acorn TV), and more, with no subscription or even trial required.
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“Once you’ve sampled your new favorite show, follow one-click sign-up to begin a free trial or start a subscription,” Nicole Fencel, senior manager, programming product strategy at Roku, said in statement.
The Roku Channel is upping third-party premium over-the-top video services, as well as offering more than 80,000 ad-supported movies and TV episodes, more than 35 live and linear streaming services, including kids & family entertainment.
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