Roku Offering Free 90-Day Access to Apple TV+; Introduces New Ultra Media Player, Branded Sound Bar, Operating System

Roku Sept. 28 announced it would give customers who purchase and activate a Roku device between Oct. 23, 2020, and Jan. 31, 2021, three months of free access to Apple TV+, the SVOD platform launched last November. The offer is available to new Apple TV+ subscribers only and must be redeemed by Feb. 2, 2021. Apple TV+ costs $4.99/month after free trial. Plan automatically renews until canceled.

Roku is also offering 30-day free trials to Showtime, Starz+ and Epix via The Roku Channel through Oct. 4, 2020 with the purchase and activation of an eligible Roku device.

The subscription streaming video-on-demand co-founder (with Netflix) unveiled its new streaming lineup for the U.S. to include a redesigned Roku Ultra ($99.99) media player, in addition to the Roku Streambar ($129.99). Roku also announced a new OS 9.4 operating system. The news sent Roku’s stock up 1.6% in early-morning trading.

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“We are focused on delivering a variety of innovative, top-performing products at an incredible value to our customers so they can get to the content they care about quickly,” Mark Ely, VP of retail product strategy, said in a statement.

The Roku Ultra features upwards 50% more range and Bluetooth support with Dolby Vision picture quality and Dolby Atmos sound when paired with compatible devices. The device also comes with voice remote featuring TV power and volume controls, personal shortcut buttons, and headphones for private listening, a lost remote finder and HDMI cable. The Roku Ultra can also be controlled by speaking to Amazon Alexa or Google Assistant devices.

Later this year, Apple AirPlay 2 and HomeKit capabilities are expected to begin roll out on select 4K Roku devices. With Apple AirPlay 2, users can stream videos and music to the big screen, and with HomeKit, they can control their Roku device using the Home app and Siri.

Additional features include access to music streaming services Spotify Connect and three-month free trial of Pandora Premium with purchases a Roku device through Nov. 6 and redeemed by Nov. 8, 2020.

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