Roku, NBA Team Up for Branded FAST Channel, Including Live-Stream G League Games

Roku, NBA Team Up for Branded FAST Channel, Including Live-Stream G League Games

Roku April 3 announced a partnership with the National Basketball Association to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone — showcasing games, highlights, documentaries, and original series.

The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively on the platform for a limited time.

“This partnership brings us a giant step further in our mission to make sports programming both easy to find and engaging to watch,” Joe Franzetta, head of sports at Roku, said in a statement.

The NBA FAST channel will feature classic games, highlights, recaps, documentaries, original series, studio shows, and interviews, among other additional content. Viewers can access the channel on The Roku Channel, within related zones (Live TV Zone, Sports Zone, NBA Zone), through the Live TV Channel Guide or via The Roku Channel App. Roku will also be exclusively distributing more than 40 live NBA G League games on a national basis during the 2024-2025 NBA G League season.

As part of this launch, the NBA App will be integrated within the NBA Zone, offering users access to the latest league news, behind-the-scenes stories, and game clips. NBA League Pass, the league’s live out-of-market game subscription service, will also be available to purchase within the offering.

“This partnership supports our goal of reaching NBA fans with our content in innovative ways,” said Greg Beaton, SVP of content partnerships.

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