Roku Names Dan Jedda as New CFO, Replacing Departing Steve Louden

Roku March 8 announced that Dan Jedda will join the company as chief financial officer, effective May 1. He will report to founder/CEO Anthony Wood. Jedda will succeed current CFO Steve Louden, who announced he was leaving Roku last year. Louden will work closely with Jedda until he departs the company in August.

Dan Jedda

Since 2020, Jedda has been the CFO at Stitch Fix. He oversaw global corporate finance, investor relations, financial planning and reporting, accounting, tax, treasury, and internal audit. Prior to Stitch Fix, Jedda worked at Amazon for 15 years, predominantly as VP and CFO for digital video (including Amazon Studios), digital music, and the advertising and corporate development organizations. He also oversaw the digital video and advertising economist and analytics team.

“As our U.S. active accounts approach half of U.S. broadband households, we are thrilled to have Dan join our executive team,” Wood said in a statement. “As we recently shared, we are committed to a path that delivers positive adjusted [pre-tax earnings] next year, and Roku will benefit from Dan’s relevant experience and proven leadership as we move through our next stage of growth.”

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Steve Louden

Before his stint at Amazon, Jedda served as a controller for Toshiba America. He also spent several years at Honeywell and ADC Telecommunications in various business finance roles, including treasury and internal audit. He received a B.A. in accounting and finance from the University of St. Thomas and an MBA from the University of Minnesota.

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