June 29, 2021
Roku June 29 announced that the original series “The Demi Lovato Show” will premiere on The Roku Channel on July 30. Lovato promises a lineup of celebrity guests and experts addressing some of today’s edgiest social topics. The new show will be the first of more than a dozen former Quibi shows rebranded “Roku Originals” to premiere on the ad-supported The Roku Channel.
Each 10-minute episode features a special guest and covers topics including activism, feminism, gender identity, sex and body positivity, mental health, and even interplanetary visitors. Episode guests will be announced at a later date.
“Some conversations can be difficult, but I’ve never been one to shy away from speaking candidly about things,” Lovato said in a statement.
Lovato said the show aims to create a space that normalizes living “your own truth,” where guests can speak, engage and learn together.
“There’s something therapeutic about having raw discussions that people can relate to and with,” Lovato said.
Brian Tannenbaum, head of original alternative programming at Roku, said the times call for a talk show like Lovato’s.
“There’s never been a better time to have honest, frank discussions in a fun, approachable and unfiltered format,” he said.
Roku recently announced performance updates relating to Roku Originals in the first two weeks following its May launch. The Roku Channel has seen record growth this year, reaching U.S. households with an estimated 70 million people in Q1 2021. Roku expects to release an additional 45 Roku Originals this year to complement The Roku Channel’s expansive library of 40,000+ free movies and television programs and 190+ live linear channels already offered to viewers.
Launched in 2017, The Roku Channel licenses and distributes content from more than 175 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the U.S., Canada and the U.K.