Roku Launches Branded TVs in Germany

Roku announced the arrival of branded Roku televisions in Germany, with Metz blue and China’s TCL as the first partners to launch the branded internet-connected models. The launch follows Roku’s entry into the market last year with its streaming players. From October, consumers will be able to purchase a Roku TV model from Metz blue or TCL, in sizes varying between 32 and 65 inches in HD, 4K and 4K QLED.

“People transition more of their entertainment time to streaming, while continuing to watch a significant amount of broadcast TV, so [the] launch offer[s] a great experience for both,” Arthur van Rest, VP international at Roku, said in a statement.

Metz blue or TCL consumers get access to the Roku Channel Store, which offers free and paid streaming channels. Roku TV models work with the Roku mobile app, which can be used as a remote control, for voice search and control, and for private listening. Roku TV models are compatible with various voice assistants, including Alexa, Google Assistant, and Siri. To share media from a mobile device to a Roku TV, consumers can use the app or mirror their screen using Airplay 2 or Miracast.

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