June 18, 2021
Roku June 18 provided an update on the recent launch of its branded original content. In late May, Roku added 30 original series to The Roku Channel starring Kevin Hart, Anna Kendrick and Jennifer Lopez, among others, following the purchase of content from defunct streaming service Quibi. The debut helped build significant growth of The Roku Channel, and ad-supported VOD platform, which reached an estimated 70 million people in the U.S. as of the first quarter, ended March 31.
In the two weeks following the launch of Roku Originals, May 20 to June 3, a record number of unique accounts streamed The Roku Channel. Furthermore, the Top 10 most-watched programs on the channel were all branded originals in this two-week period.
“We always believed Roku Originals would perform exceptionally well as free, ad -supported entertainment on The Roku Channel,” Rob Holmes, VP of programming, said in a statement. “The first two weeks have surpassed our expectations … and provided a further demonstration of The Roku Channel flywheel driving record engagement that’s appealing to advertisers seeking to reach the streaming audience.”
In addition to driving broader discovery of The Roku Channel, Roku Originals saw deep engagement. In the first two weeks, more than one in three users streamed a an original series — with users streaming more than nine episodes on average.
Roku expects to release an additional 45 originals this year to complement the channel’s library of 40,000+ free movies and television programs and 190+ live linear channels already offered to viewers.
Recently, Roku ordered a second season of the Roku Original series “Die Hart,” after the action-comedy series starring Kevin Hart had the largest opening weekend in the history of The Roku Channel. In May, Roku inked a deal with Saban Films to bring the studio’s feature films directly to The Roku Channel after theatrical release — a first-of-its-kind agreement for Roku. In March, Roku acquired “This Old House,” which included the two top-rated home improvement programs in the U.S and a television production studio.
The Roku Channel licenses and distributes content from more than 175 partners and is the home of free and premium entertainment on the Roku platform. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs and can be accessed internationally in the U.S., Canada and the U.K.