Roku Inks Westinghouse Deal

Roku Jan. 7 announced that Westinghouse Electronics has joined its Roku TV licensing program. Westinghouse Electronics will use the streaming media pioneer’s hardware reference design and operating system in HD Westinghouse Roku TV models, expected in the first half of 2019, and 4K Westinghouse Roku TV models hitting shelves later in the year.

The program offers TV OEM partners a reliable solution for building Internet-connected HD or 4K and HDR smart TVs. Roku provides the hardware reference design, automatic software updates and library of content, enabling OEMs to offer smart TVs at competitive price points.

“The Roku brand is synonymous with streaming and its popular smart TV platform helps us offer a content-rich experience for our customers that is very easy to use,” Brett Hunt, VP of sales and marketing at Westinghouse Electronics, said in a statement. “We can focus on building eco-friendly, energy-saving displays, while Roku manages the smart TV platform offering an overall incredible value.”

The Roku OS offers access to 500,000+ movies and TV episodes via thousands of third-party free or paid channels. Users can search across hundreds of channels returns results in order by price, plus what’s playing live when an HDTV antenna is attached.

The Roku Channel offers 10,000+ free ad-supported movies and TV episodes, and later this month customers will also be able to browse, trial and subscribe to premium subscriptions from popular services.

The Roku Channel provides account management and a single bill for services subscribed to within the channel. Free content is also available with “featured free” as it provides users with direct links to free in-season episodes from top network shows and full past-season catch-ups.

“The licensing program has seen a lot of momentum,” said Chas Smith, GM, Roku TV and players. During the first nine months of 2018 more than one in four smart TVs sold in the U.S. were Roku TVs.”

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