October 20, 2021
Roku Oct. 20 announced that “Roku Recommends” will return for a new slate of episodes starting this fall. “Roku Recommends” is a 15-minute weekly entertainment program that uses Roku data to help streamers discover new shows and hidden gems on the branded streaming platform. Co-hosts Emmy Award-winner Maria Menounos and Andrew “Hawk” Hawkins shine a spotlight on their top five best bets and movies to stream for the week.
“If you’re like me, it’s hard to pick what to stream next,” Menounos said in a statement.
Hawk contends the concept behind “Roku Recommends” is for the hosts to do the “dirty work” and help point viewers in the right direction when streamer-indecision hits.
For Roku, directing streamers to content helps sell advertising.
“Advertisers need a new way to reach their customers, especially as more streamers spend time in ad-free, subscription-only environments,” said Chris Bruss, Head of Roku Brand Studio.
According to Roku internal data, “Roku Recommends” has been a top 10 VOD series by unique views on The Roku Channel since its debut in June. The data shows 71% of “Roku Recommends” households streamed a new channel on the Roku platform after watching an episode since its debut, and according to the company’s annual streaming survey, The Streaming Decade, conducted by the National Research Group, one in four consumers are now cord-cutters. Given this success, weekly recommendation segments will continue to provide a unique method for brands to reach their audiences and produce engaging, relevant and entertaining content.
Unlike sponsorships on traditional TV, marketers can use the Roku Measurement Partner Program to quantify whether their “Roku Recommends” integration reaches SVOD-only streamers, adds incremental reach to their overall video ad campaign, shifts perceptions of their brand, drives consumers into stores/websites, or moves product off the shelf.
“Roku Recommends” is a Roku Brand Studio series created in partnership with The Roku Channel team and produced by Funny Or Die. The Roku Brand Studio mission is to create advertiser-driven content built for TV streaming.
The show is available to stream for free on The Roku Channel, with new episodes every Thursday. Funny or Die’s Mike Farah, Beth Belew and Jim Ziegler serve as executive producers.