December 8, 2021
Roku and Google have ended a reportedly contentious negotiation and signed a new multiyear carriage deal for distribution of the latter’s YouTube and YouTube TV properties on the Roku platform. The existing contract was set to expire Dec. 9.
Roku, with 56.4 million active accounts through Sept. 30, remains a vital conduit linking third-party streaming video services with consumers on their television. In exchange, Roku either collects percentage of the subscription fees and/or access to user data.
It is the latter that apparently irked Google, resulting in a yearlong war of words between the search behemoth and SVOD co-pioneer (with Netflix). While YouTube remains the largest social video platform in the world, YouTube TV relies on consumer awareness to grow its reported 3 million to 4 million subscriber base.
“Roku and Google have agreed to a multiyear extension for both YouTube and YouTube TV. This agreement represents a
Roku’s carriage terms have met resistance from other media companies, which resulted in both HBO Max and NBCUniversal’s Peacock SVOD service launching without Roku support. The lack of visibility on the platform hurt both services’ subscriber growth out of the gate, leading WarnerMedia and NBCUniversal to quietly iron out their differences and sign distribution deals.