Roku Goes to Brazil

Roku Jan. 21 announced its arrival in Brazil — nearly 18 years after bowing in the United States and 13 years after partnering with Netflix to pioneer the subscription streaming market.

“With the arrival of Roku, consumers in Brazil will now be able to enjoy their favorite TV programs and movies on the easy to use Roku platform. We want to bring streaming to everyone in Brazil,” founder/CEO Anthony Wood said in a statement.

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Wood, who had been a VP at Netflix, set about building a media device that connected the television to the Internet. Netflix was an initial investor, contributing $6 million in funding.

At the heart of the Roku platform is Roku’s proprietary operating system, the Roku OS. In 2014, Roku launched the Roku TV licensing program enabling Chinese TV partners to manufacture smart TVs.

In Brazil, Roku is partnering with AOC, a Taiwan-based multinational electronics company, to bring the AOC Roku TV to Brazilian consumers.

The new AOC Roku TVs include: 32-inch and 43-inch screens in HD with integrated wired and wireless connectivity.

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“TPV Group has an excellent relationship with Roku in the United States, and we are glad to bring this partnership to Brazil,” said Andre Romanon, head of marketing and product at TPV Brazil.

In Brazil, Roku will offer a streaming line-up with thousands of movies & TV episodes across 5,000 streaming channels available in the Roku Channel Store. Consumers can access the streaming channels directly from the home screen on their Roku TV.

A key part of Roku’s entertainment experience is to offer the best local content in each country where the company operates. In Brazil, Globoplay will be among the first local Brazilian streaming services available on the Roku platform. Through Globoplay on the Roku platform, consumers will be able to enjoy live TV, TV shows and top movies, on demand.

Globoplay is the largest Brazilian streaming platform that brings together internationally renowned movies and TV series, including exclusive productions that will only be available online, in addition to original Globo content.

“Roku is an important partner for Globoplay’s expansion plans. This will improve the experience for those who consume streaming content on TV, and it will bring more competition and quality to the market,” said Erick Brêtas, General Director of Globoplay.

In addition to Globoplay, consumers in Brazil will be able to enjoy entertainment from paid and free channels on the Roku platform, such as the Apple TV+ app; BabyFirst TV for young children; sports streaming service DAZN; audio streaming channel Deezer; Google Play; Happy Kids; HBO Go as well as HBO Latin America, including originals “Joint Venture” (Pico Da Neblina), “The Business” (O Negócio), PSI, and Magnífica 70, as well as movies, documentaries, HBO specials; Brazilian streaming service Looke; Netflix; Brazilian educational channel Playkids, featuring great content for children; and YouTube.

AOC Roku TV models will be available online on Jan. 22 in Casas Bahia, Ponto Frio and Extra, and in stores as of early February. The 32-inch AOC Roku TV will be priced at $1.199,00 Reais and the 43-inch AOC Roku TV will be priced at $1.599,00 Reais.

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