Roku Fights Back With New Streaming Devices

The day after its stock fell double digits following Comcast’s announcement of a new streaming video device, Roku Sept. 19 unveiled a new streaming player lineup for the U.S and other markets.

Roku is also expanding its streaming player lineup internationally in Canada, the U.K., the Republic of Ireland and select countries in Latin America.

The Roku Express+ will be available in September with the Roku Express available in October.

New versions of the Roku Express (MSRP $29.99) offer HD streaming in a new form factor, and the Roku Ultra (MSRP $99.99), features fast channel launch and a remote with personal shortcut buttons designed to get to content quickly.

Five additional streaming players round out the lineup in the U.S and will be available broadly in the coming weeks. In addition, Roku also announced a new operating system — Roku OS 9.2.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“We’re driven by the goal of delivering an exceptional streaming experience to our customers that includes endless entertainment and intuitive ways to find it,” said Mark Ely, VP, players and whole home product management, at Roku. “Our new streaming player lineup continues to offer a device for every type of streamer. Whether you’re streaming to your TV for the first time or are a cord-cutting power-house who wants our ultimate streaming device — we’ve got something for everyone.”

Roku Express is 10% smaller than its predecessor and is designed to blend in when connected to a TV. It can be fully powered by most televisions if an outlet is not nearby, reducing clutter. Additional Roku Express features and accessories include:

  • Easy and smooth HD streaming
  • Simple remote featuring channel shortcut buttons
  • High-Speed HDMI Cable
  • Power adaptor

The Roku Ultra remains the ultimate streaming player delivering HD, 4K & HDR picture quality. With an enhanced quad-core processor and 802.11ac dual-band wireless, Roku Ultra is feature-packed for power streamers and cord-cutters.

The new fast channel launch feature get users to entertainment faster, improving channel launch times for the top channels across the Roku platform. Additionally, new programmable personal shortcut buttons on the Enhanced Roku Voice Remote offer personalization and one-touch control of entertainment.

More Roku Ultra features and accessories include:

  • 4K resolution for ultra-sharp picture quality
  • HDR for rich, more true-to-life imagery
  • Both Ethernet 10/100 and 802.11ac MIMO dual-band wireless
  • USB port for local media playback and MicroSD slot for channel caching
  • Dolby and DTS Digital Surround pass through over HDMI
  • Lost remote finder
  • Enhanced voice remote with personal shortcut buttons, a headphone jack for private listening and buttons for TV power, volume, and mute
  • Premium JBL headphones included for private listening

 

The Roku OS provides access to 500,000+ movies and TV episodes including live TV, news, sports, movies, popular shows and more. Unbiased search across top channels makes it easy to find entertainment for free or at the lowest cost.

There are hundreds of free channels, including The Roku Channel. Featured Free offers one-click-access to free entertainment including high-quality movies, shows and in-season network content from channels across our platform. The free Roku mobile app enables viewers to control their Roku device, use Roku Voice, Private Listening, stream The Roku Channel on the go and more.

  • Roku Express (MSRP $29.99) – Features an even smaller form factor and offers easy HD streaming
  • Roku Express+ (MSRP $39.99) – Features the new sleek form factor and a Roku Voice remote. Available exclusively at Walmart
  • Roku Premiere (MSRP $39.99) – Delivers easy 4K & HDR streaming with a simple remote
  • Roku Streaming Stick+ (MSRP $59.99) – Offers a powerful, portable HD, 4K and HDR streaming with the long-range wireless and a Roku Voice Remote with TV controls
  • Roku Streaming Stick+ HE (MSRP $59.99) – Available exclusively at Best Buy and includes the Enhanced Roku Voice Remote with a headphone jack and Roku headphones for Private Listening
  • Roku Ultra LT (MSRP $79.99) – A Walmart exclusive featuring HD, 4K and HDR streaming, ethernet, 802.11ac MIMO dual-band wireless, an Enhanced Roku Voice remote with TV controls and Roku headphones
  • Roku Ultra (MSRP $99.99) – Delivers brilliant HD, 4K & HDR picture quality and Roku’s best wireless and new features such as fast channel launch, personal shortcut and mute buttons, premium JBL Headphones and more

The Roku Express and Roku Ultra are available for pre-order at Roku.com today.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

eighteen − 6 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.