Roku Expands AVOD Channel Lineup With 17 Additions

Roku Aug. 17 announced addition of 17 new channels launching this week on The Roku Channel. Viewers can now stream 16 new ad-supported linear channels across a variety of genres. Additionally, a new channel dedicated to “The Wiggles,” an Australian-based children’s band, goes live Aug. 19.

The new channels include: “AccuWeather Now,” “Baywatch,” “CBC News,” “El Rey Network,” “Estrella Games,” “FilmRise Horror,” “FilmRise Kids,” “FilmRise True Crime,” “IGN,” “Mega Noticias,” “RCN Más,” “Real Madrid TV,” “So … Real ” and “The Only Way Is Essex.”

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“The demand for free, quality programming continues to be of importance to our streamers,” Ashley Hovey, director of The Roku Channel, said in a statement. “We’ve seen linear streaming explode over the last year.”

Indeed, Roku reported that total time spent streaming on its AVOD platform and others increased 2.8 billion minutes, or 19%, to 17.4 billion in the second quarter (ended June 30), compared with the previous-year period with 14.6 billion minutes.

The Roku Channel first launched live/linear programming in 2018, adding a “Kids & Family” platform in 2019. In Q2 2021, kids and family programming on The Roku Channel was streamed by more households than any other AVOD kids and family standalone channel on the Roku platform.

The Roku Channel now features more than 200 linear AVOD channels across news, sports, kids and family, lifestyle and Spanish language entertainment, among others.

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