Roku: College Basketball Streaming Madness Increased 85%

With the 2021 College Basketball National Championship Tournament down to the Final Four, Roku has released new data that found TV streaming audiences increased by 85% throughout March Madness while traditional linear TV viewership is down 61% from 2019.
Ahead of the First Four (rounds one and two), Roku saw record users streaming games on its platform — underscoring the notion that TV streaming is growing in popularity and rivaling broadcast in viewership.

Comparing 2019 to 2021 on Roku, household reach of TV streaming channels carrying the first rounds of tournament games increased 85%, while hours streamed grew 74%. First four reach grew 57%, while the first round grew 83%. Second-round reach grew 97%, with the first and second rounds’ combined reach growing 89%; hours streamed grew 91%.

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The Final Four on April 3 will feature Gonzaga vs. UCLA, and Baylor vs. Houston, with the winners playing for the National Championship on April 5. The games will be streamed across TBS, CBS, and TNT

  • On TBS:
  • On CBS:
    • Paramount+
    • Available in select markets with a subscription to AT&T TV, fuboTV, Hulu with Live TV, and YouTube TV
  • On TNT:
    • March Madness Live (cable or satellite subscription required)
    • With a subscription to AT&T TV, Hulu with Live TV, Sling TV, and YouTube TV
  • On truTV:
    • March Madness Live (cable or satellite subscription required)
    • With a subscription to AT&T TV, Hulu with Live TV, Sling TV, and YouTube TV

 

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