Roku CMO Matthew Anderson Leaving to Join James Murdoch Venture

Matthew Anderson, chief marketing officer at Roku, is leaving the streaming media device manufacturer to join Lupa Systems, an investment company run by former 21st Century Fox CEO James Murdoch.

Anderson, who disclosed the departure on his LinkedIn page, joins the company in December as a “strategic advisor.”

Anderson has been CMO at Roku since August 2013. Prior to that, he worked as a strategic advisor for 21st Century Fox, working with Murdoch.

“I’ll be joining long-standing colleagues to support inspiring and disruptive companies and deploy Lupa’s playbook,” Anderson said in a statement.

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Anderson was Roku’s first CMO, a stint that included scaling the business “in the face of tech giants,” transforming the company’s business model, launching an IPO on Nasdaq and becoming the No. 1 TV streaming platform in the U.S.

“Roku’s greatest innovations are to come,” Anderson said. “After moving on I will remain its biggest fan.”

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