September 27, 2021
Germany has a new government … and Roku streaming video consumer technology. The day after Germans narrowly elected a new political party to replace longtime Chancellor Angela Merkel’s party, Roku launched its line-up of streaming devices, including the Roku Express, Roku Express 4K, Roku Streaming Stick 4K and Roku Streambar.
The Express, Express 4K and Streambar are available starting tomorrow (Sept. 28) from MediaMarkt, Saturn, Amazon, Expert, Euronics and Otto.de. The Roku Streaming Stick 4K will be available from the same retail partners in October.
At launch consumers will be able to watch entertainment from a wide selection of local and global services, including:
- Movies & TV: ARD Mediathek, ZDF, Netflix, Disney+, Prime Video, Apple TV, STARZPLAY, Sky Ticket, TVNOW (soon RTL+), KiKA, Netzkino, ProSieben, Sat.1, Kabel Eins, Pluto TV, Rakuten TV, watch4.com and more.
- News: Tagesschau, Bild TV, TRT World, Deutsche Welle, Bloomberg and more.
- Sports: Sky Ticket, TVNOW (soon RTL+), DAZN, Motorvision.TV, SPORTTOTAL, The Tennis Channel etc.
- Music: Spotify, VEVO, Berliner Philharmoniker and more.
Notably missing from the presser: The Roku Channel.
“We are excited to launch our award-winning streaming players and platform in Germany, with a great selection of entertainment to watch for German consumers,” Bart Bomers, VP EMEA at Roku, said in a statement.
New data from Digital TV Research projects that Germany will surpass U.K. in SVOD subscriptions in 2026, with 52 million to 51 million subs.
Roku, together with Netflix, co-launched the subscription streaming video market in 2008. Based in Los Gatos, Calif., Roku leads the streaming device market, along with Amazon Fire TV, Apple TV and Google Chromecast. The company’s success recently spurred Comcast to launch its own line of Xfinity-branded streaming devices.