December 1, 2021
Roku Dec. 1 announced the launch of special seasonal programming on The Roku Channel, including curated collections of thousands of movies and TV shows, live TV channels, and kids & family entertainment.
Users in the U.S. can kick off the holiday season with the release of Roku’s first ever feature-length film, Zoey’s Extraordinary Christmas, from Lionsgate Television on Dec. 1. Additionally, The Roku Channel is partnering with iHeartRadio, Vevo and others to stream holiday music.
For the first time, Roku is also launching an immersive New Years’ experience across Roku devices in the U.S., starting on Dec. 27. Also included in the experience is weekly entertainment show “Roku Recommends,” which presents the top 10 shows of 2021 with its first special, “The Year in Streaming.”
The show will feature Liza Katzerand Jamie Lee, producers of “Ted Lasso,” Amy Ryan (“Only Murders in the Building”), O.T. Fagbenle (“The Handmaid’s Tale”), Chrishell Stause (“Selling Sunset”), Karamo Brown (“Queer Eye”) and Cheryl Hines (“Curb Your Enthusiasm”), among others.
“We’re connecting users with the content they want most during the holiday season,” Ashley Hovey, director of AVOD for Roku, said in a statement.
The end credits to Zoey’s Extraordinary Christmas will feature a new holiday song titled, “North Star,” performed by Grammy award-winning artist Tori Kelly. The song was co-written by the movie’s stars, Mary Steenburgen, Troy Verges and Caitlyn Smith.
In addition to watching the film on-demand, users can stream episodes of “Zoey’s Extraordinary Playlist” through an all-new linear channel in the United States, “Roku Channel Movies & TV.” For a streaming encore, musical clips from the movie will be available to stream later this month within the “Music on The Roku Channel,” featuring a variety of channels and music video programming from iHeartRadio, Qwest Jazz, Stingray and Vevo.
The Roku Channel is also expanding its roster of linear music channels, enabling users to choose their favorite musical genre. Users will also be able to enjoy a 24-hour Yule Log channel.
Finally, for the first time, users, starting Dec. 27, will be able to stream an immersive New Year’s Eve experience directly from their Roku home screen, complete with Roku’s 2022 countdown clock.
The promotion also includes a New Year’s Eve screensaver, daily product giveaways, 99¢ premium subscription offers on The Roku Channel, and access to free New Year’s Eve related content.