Roku Bows New 4K Players, Operating System Upgrades

Roku Sept. 24 announced it is expanding its streaming player lineup with the addition of two new devices – the new Roku Premiere and the new Roku Premiere+.

The Roku Premiere ($39.99) and Roku Premiere+ ($49.99) offer streaming video in HD, 4K Ultra HD or 4K HDR. The company also announced updates to its ultimate streaming player, the Roku Ultra, which now features premium JBL headphones and priced at $99.99.

“Tens of millions of 4K TVs will be sold this year; we’re seeing more content, even live sports, produced and streamed in 4K and HDR as each week goes by,” Lloyd Klarke, director of product management at Roku, said in a statement.

Roku Premiere features immersive picture quality in HD, 4K Ultra HD and 4K HDR, quad-core processor and low-profile form factor. It includes an HDMI cable, remote control with channel shortcut buttons, Dolby and DTS Digital Surround pass through over HDMI.

Premiere+ includes everything the Premiere offers plus a voice-activated remote with TV power & volume buttons.

Roku Ultra features the lost remote finder that can be set to play popular tones, including ESPN “SportsCenter” or HBO’s “Game of Thrones” theme song beginning in November.

The Roku Premiere is available for pre-order at Roku.com and, along with the Roku Ultra, will be available at all major retailers beginning in early October. The Roku Premiere+ will be available exclusively at Walmart and Walmart.com in early October.

Separately, Roku announced a software update for Roku TVs that enables new features for compatibility with upcoming Roku TV Wireless Speakers; and Roku OS 9, a new software release with a variety of enhancements to give users new ways to search and control their entertainment experience.

Roku will soon enable the ability to use Google Assistant devices to control Roku streaming devices. In addition, premium music services Spotify and Pandora Premium support are coming to Roku devices.

“As we broaden the Roku ecosystem, we are in a unique position,” said Ilya Asnis, SVP of Roku OS at Roku. “Our single operating system running across Roku TVs and Roku TV Wireless Speakers give us the ability to innovate how consumers experience audio and entertainment in their homes.”

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